Toyota is thinking of producing Lexus models in China: "It is an opportunity that should not be missed"

Time 01/01/2023 By myhoneybakedfeedback

Production of Lexus models in China could become a reality soon, if Toyota plans in this regard will receive green wave from company management.

Toyota has refused in the past to move Lexus production in China because of "concerns about quality and profitability", but this variant is now very close to materializing, according to the statements under anonymity by four Japanese officials for Reuters.

According to them, Toyota has been researching for almost two years more possibilities to produce Lexus cars in China.The Japanese manufacturer also took into account the variant of collaborations with its local partners, respectively Guangzhou Automobile Group Co and Faw Group.

Toyota se gândește să producă modele Lexus în China: “Este o oportunitate ce nu trebuie ratată”

"It's an opportunity that we should not miss.All preparations are more or less completed. Tot ce așteptăm acum este ‘verde’ din partea managementului,” au declarat sursele din cadrul Toyota.

Previously, the representatives of the Japanese builder officially transmitted that the "most important goal" for Lexus is to become a brand that will differentiate competition on the Chinese market..

Via Reuters