BMW has allowed the luxury to experience the electric car playfully, inventing the "I" brand.Under the umbrella of this intellectual experiment, the Germans offered their luxury of having a "fire ladder" to evacuate the experiment if things did not go well.It was not the case.On the contrary, everything has proven to be successful.And this "I" experiment offered the Germans the opportunity to develop, to research, to optimize, without the pressure from the customers who, perhaps, would have wanted new models.
But childhood ended, even adolescence, and BMW has already begun to populate its showrooms with a shade of electric blue, discreetly present on the body models that abandon the thermal engine forever..
Today, BMW IX3, the representative of the New World in a slightly gray world.By sending the metaphors to bed, we face a bev sav (when a car begins to be defined by such acronyms, it is clear that a bit of soul evaporates) from the premium area.
Video presentation of the tested model