E-commerce is growing strongly from year to year, and in 2021 is expected to grow by 20% over the previous year, approaching 7 billion euros. All this growth is driven by the most important discount event, Black Friday 2021.
Lots of online stores, whether it's cosmetics, clothes, TVs, laptops or security systems, have already started the Black Friday 2021 campaign, while players like eMAG, the largest online retailer in Romania, have continued the tradition by announcing eMAG Black Friday 2021 in mid-November.
At the previous edition of Black Friday, PayU Romania, one of the largest payment processors on the market, recorded 539,000 online transactions, almost double compared to the previous year, with a shopping cart whose average value was 647 lei.
Below is the period of the Black Friday 2021 campaigns of the main retailers in Romania and the announced discounts:
Altex Black Friday 2021: during which period it takes place and what products you can find at a discount
The Black Friday campaign at Altex takes place in 2021 between October 28 and November 24 and you have the following discounts announced by the online retailer:
evoMAG Black Friday 2021: what products you can find at a discount and how long the campaign lasts
evoMAG Black Friday 2021 takes place between October 29 and November 26, being divided into 4 episodes, each with different products that will be available on offer.
The first episode of discounts of evoMAG Black Friday 2021, held between October 29 and November 4, comes with lower prices by up to 51% on mobile phones, cheaper TVs by up to 43%, reduced prices on laptops by up to 31 % or up to 70% cheaper fitness bracelets.
Examples of discount products offered by evoMAg during Black Friday 2021 are:
Black Friday 2021 at Carrefour: discount phones, TVs or washing machines
The Black Friday 2021 event at Carrefour takes place between October 28 and December 1, with discounts exceeding 50% for certain products.
The offer prepared by Carrefour for Black Friday 2021 includes products such as large or small appliances, telephones, clothes, toys, baby items, household items and furniture or in the car category. A number of products that you can find in the retailer's offer are:
Black Friday 2021 at H&M: what offers does the Fashion retailer have
photo source: Shutterstock.comH&M has prepared a Black Friday campaign consisting of two discount sessions. Thus, customers will receive 20% discounts on the entire range of H&M products.
The first session starts on November 11th and is dedicated to the members of the Loyalty Program, so that later, on November 12th and 13th, it will be valid for all customers.
The second session follows the same concept, respectively it will be open only for members of the Loyalty Program on November 25, so that on November 26 it will be valid for all customers who want to participate in Black Friday 2021 at H&M.
Black Friday 2021 for cosmetics sold on Esteto.ro
Esteto.ro announces discounts of up to 50% for approximately 30,000 products in the Black Friday 2021 campaign, to which are added tens of thousands of other cosmetics, natural products, medical supplies and salons, children's books, Home & Deco and Fashion, listed on Esteto Marketplace.
The representatives of the online platform specify that from Black Friday, the discounts displayed on Esteto.ro and in the marketplace of the online store will be calculated according to the lowest price in the last 30 days, the platform automatically validating the discount.
The Black Friday 2021 period at Esteto.ro is November 1-14 and the platform's expectations are to record a 50% increase in sales, compared to the same period last year.
Black Friday 2021 on security systems: what the Atu Tech offer looks like
The Atu Tech online security systems store starts this year's Black Friday on October 29th and ends on December 1st.
In the Black Friday offer of the online store, customers can find 120,000 products at discounts of up to 52%. The product categories you will find in the Atu Tech offer of Black Friday 2021 are: video surveillance systems, alarms, detection, fire, gate automation, intercoms and video intercoms, access control, sound, CCTV accessories, networking or smart home.
Atu Tech representatives add that in addition to the discounts listed on the site for Black Friday 2021, customers also have access to services such as free telephone advice on choosing the right products, free after-sales technical support, installation anywhere in Romania through its own network of partner installers , service with free pick-up and return and right of return extended to 30 days, compared to 14 days.
The online store states that it has invested 3 million euros in the stocks of products destined for the Black Friday event.
Black Friday 2021 for OnePlus smartphones: what prices do they have
OnePlus has announced that it is celebrating Black Friday 2021 by offering the best prices on its products sold in 2021 on its own online store. The campaign starts on October 29 and runs for a month. The manufacturer of phones and gadgets includes in the offer discounts of up to 200 euros for the newest and most powerful device they have in their portfolio, namely the flagship OnePlus 9 pro, but also the OnePlus 8T model.
One Plus 9 has a discount of up to 150 euros, while the OnePlus Nord mid-range device, launched last year, is available at a price 130 euros lower than the standard selling price.
The manufacturer's offer for Black Friday 2021 also includes OnePlus Nord 2 5G, available with a discount of up to 50 euros, but also OnePlus Nord CE 5G, launched in June, which benefits from the same discount.
OnePlus Buds Pro wireless headphones are also discounted on Black Friday 2021 at OnePlus, with a discount of up to 10 euros, while other OnePlus audio devices, such as OnePlus Buds Z, benefit from discounts of up to 30 euros. while OnePlus Bullets Wireless Z are sold at up to 25 euros lower.
Black Firday 2021 at Flanco: discounts up to 80%
Flanco runs the Black Friday 2021 campaign between October 22 and November 30, the campaign is valid in all 158 stores in the country, as well as online.
It has announced that it will offer customers discounts of up to 80% on more than one million electro-IT products. For example, you will find on the store shelves and on the online store smartwatches from 149 lei, robot vacuum cleaners from 549 lei, smartphones from 249 lei, microwave ovens from 199 lei and self-contained espresso machines at 999 lei.
Black Friday 2021 on holidays: you have discounts of up to 50% for reservations in Romania
photo source: Shutterstock.comThe online hotel platform Travelminit.ro has announced its campaign for the Black Friday 2021 event, with discounts of up to 50% and special offers for accommodation throughout Romania.
Black Friday 2021 at Travelminit.ro starts on November 12, but those who subscribe now or who are already subscribed to the Travelminit newsletter will be able to access the advantageous promotions the day before, on November 11.
The packages available during the Black Friday 2021 campaign at Travelminit.ro may be valid even in 2022.
eMAG Black Friday 2021: official date announced
eMAG black Friday 2021, considered the most anticipated shopping event of this year, will take place only on November 12.
The representatives of the largest online store announced that they will offer customers new categories of products in offer and flexible delivery, at any time of day or night, in the easybox network, which reached 2,000 units in October 2021.
At the previous Black Friday event organized by eMAG, 12.4 million visits were registered on the online retailer's website. The golden minute was recorded in the range 7: 44-7: 45, when 4,792 transactions were made, 124% more than in the previous event.
Black Friday 2021 at Fashion Days: when the discounts start
Black Friday 2021 at Fashion Days comes with clothing, footwear and accessories for women, men and children, from top international brands such as Puma, Pepe Jeans, DESIGUAL, Diesel, Nike, Esprit, Love Moshino etc.
As for the start date of the Black Friday 2021 Fashion Days campaign, it is scheduled for November 10th. It is recommended that you have the app downloaded to be notified as soon as the campaign starts.
Librex estimates revenues 50% higher than Black Friday and announces real discounts of up to 90% for 1 million books
Librex, one of the leading players in the local book market, with double the growth of the business from year to year and with a ten-year tradition in the field, organizes the Black Friday event between November 12th and 14th.
This year's offer consists of real discounts of up to 90% for all books in the portfolio and an increase in stock to 1 million available volumes. Librex anticipates a volume of over 400,000 books sold and revenue up 50% compared to the Black edition Friday last year. The categories that the company expects to perform best are the books for teenagers and those for children. Also, the delivery time guaranteed by the company is three days after placing the order, which is why Librex has doubled the number of employees in the special warehouse. In terms of purchasing habits, Librex expects figures similar to last year's - about 60% of orders will be paid by card, and 86% of them will come from mobile devices. "Out of respect for readers, Book prices on the Librex website go down exclusively whenever we announce discount campaigns, not just Black Friday. I believe that the e-commerce market will grow even more than it does every year when all retailers will offer real discounts, regardless of the niche in which they operate and regardless of the context. ”, Ionuț Radu - founder of Librex.ro Among the popular books that will benefit from substantial reductions, says “Freud. In his time and ours ”, by Élisabeth Roudinesco - 6.88 lei,“ The Golden Chain ”(Besteller New York Times), by Cassandra Clare - 29.99 lei,“ The Equation of Love ”(Goodreads Award for Best Love Novel), by Helen Hoang - 16.68 lei, "The Thirteen Reasons" (New York Times Besteller for Teenagers), by Jay Asher - 8.75 lei, Color Package. Set of 10 books ”- 17.98 lei. The book with the lowest price after the discount will be“ Ioana ”, by Anton Holban - 2.48 lei. The book with the best offer will be “Harry and Meghan. The road to freedom ”- 19.50 lei, after a percentage reduction of 70%.
Black Friday 2021 at Libris: over 220,000 titles and discounts up to 90%
Under the slogan Black Friday as a book, Libris has prepared a day of discounts of up to 90% for over 220,000 titles. The Black Friday campaign on Libris will run for 24 hours on November 12.
The discounts will cover both English language books (up to 35%), which enjoy a growing interest from year to year, the eBooks category - where the discounts will be 20% - but also bestsellers and news from all the top categories: fiction, personal development, business development and management, parenting and children's books. The campaign also includes over 1800 games, which will benefit from a discount of up to 40%.
"As in previous years, we included in the Black Friday offer sought-after titles, such as the famous Dune series, top Romanian and international authors, including Gabor Mate, Matt Haig, Alex Michaelides, Ioana Chicet Macoveiciuc. We expect readers' interest to be increased, therefore we have streamlined the ordering process through a landing page dedicated to the campaign, with quick access to discount categories, product categories, non-stop technical assistance and tailor-made stocks "said Laura Țeposu, CEO of Libris.
The preparations for Libris for Black Friday started a few months ago, so the team is technically and logistically prepared for all orders placed during the campaign to be delivered within 3 days of their confirmation.
Black Friday 2021: 25% Black Friday discounts on experience gifts from Complice.ro and discounts on gift subscriptions
On Black Friday, Complice.ro, an online business of gifts and experiential rewards, will offer 25% discounts for all FlexiBox packages, which include a varied portfolio of over 30 experiences, offline and online. FlexiBox gift packages offer the recipient the opportunity to choose their desired experience, from a selection of experiential gifts from different fields: model gliding, helicopter or light aircraft, driving on asphalt circuit, macadam or offroad, massage for two or romantic dinner, private coffee tastings, masterclass cocktail, coupage workshop, airyoga sessions, but also escape rooms online and offline experiences.
The Black Friday campaign carried out by Complice.ro will take place from Friday, November 12 to Sunday, November 14, at 11:59 p.m.
FlexiBox is a concept that, in a year since its launch, has become very popular, because it offers more flexibility, and the one who offers such a gift cannot fail, even if he is not sure what the recipient's preferences are. Customers can choose from a varied portfolio of experiences, online and offline, which can be accessed within 1 year.
For the same reason, we have also prepared discounts on experience subscriptions, a concept recently launched by Complice.ro. We want to offer as many customers as possible the opportunity to benefit from special experiences, truly memorable, regardless of the occasion or time of year, without feeling pressure on the budget, said Oana Pascu, founder of Complice.ro.
In the last year, Complice.ro has automated the issuance process for gift vouchers, so it can process a large number of requests in a very short time, thus satisfying even the requests of customers who need a special gift quickly, available in only few minutes.