Social networks have already lost $10 billion due to Apple's new user tracking rules

Time 07/04/2023 By myhoneybakedfeedback

by G.S. HotNews.ro Monday, November 1, 2021, 8:47 a.m. Economy | Telecom Do you allow applications to track you? Photo: Apple.com Top apps and social networks have lost billions of dollars in the six months since Apple implemented the App Tracking Transparency rules. In April, Apple activated the ATT rules, through which the tracking of iPhone users' activity cannot be could do on the company's devices only after receiving their consent. Since then, before starting to track users (in order to effectively target them with ads), iPhone apps had to display a message asking for their consent. Most the overwhelming majority of users said "no" when asked for permission to be tracked (further). As a result, ad buyers spent less money on in-app advertising. According to a calculation made by the Financial Times, in the 6 months since the ATT system has been running on Apple devices, Facebook, Twitter, Snap and YouTube have lost 9.85 of billions of dollars. If Facebook managed to mitigate some of the losses, Snap was hit hard by ATT and, as a result, the value of the company's shares fell by 27% after the announcement of the latest financial results, with revenues below estimates. Analysts estimate that Facebook alone lost around $8.3 billion due to the ATT system. (News.ro) Read only what is worth it. Follow us on Facebook and Instagram.

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2002 viewsadd comment[ 3 comments
  • +3 (3 votes) "It's just publicity" (Monday, November 1, 2021, 9:17) Tescovin [user] On the face of it, it's just advertising, you could say it's a minor issue, that no normal person pays much attention to ads and advertising (we just get up from the armchair and go let's make a sandwich when the program or movie we're watching on TV is interrupted by advertising, right?) And then why are people cringing because they're following you just to know what ads to give you? OK, let's assume it's just advertising and nothing more. Imagine you're walking down the street, you step crooked, and your ankle swells. You hobble home, and there's a guy waiting outside the house who offers to sell you some medical ankle braces. You see black in front of your eyes, because you realize that someone has been following you. You punch him between the eyes, and a minute later you find in the mailbox a personalized offer for electronic jamming devices - "your enemies will lose track of you guaranteed!" You feel your tension rise instantly, at which point the next door neighbor steps on next to you and tells you that there is a promotion for anti-hypertensives at the pharmacy around the corner. You can't help but give him one between the eyes, you can enter the house but you don't have a key. You pull out the phone to call your wife, hop - an advertisement for electronic access systems appears on the phone - "forget about the keys!"... Well, aren't you going crazy? answer send
  • +1 (1 vote) How much did Apple lose? (Monday, November 1, 2021, 9:54) Neutral01 [user] Probably more than the others combined. But that's not interesting, because they wanted to be fair. The author should have mentioned this!! answer send
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