Apple is not necessarily a god of technology coming from I know what monotheistic religion. Apple is part of that pantheon that includes other famous manufacturers, but what the apple manages to do is create a kind of label, a kind of niche, because the ecosystem is no longer a problem. That is why such events are viewed with holiness by technology enthusiasts. And don't get me wrong, I'm not talking like that, in the style of an avid fan of Apple products, I'm talking from the perspective of a man who is surprised every day by all the technological innovations that cross the threshold of our little planet.
Apple Event 2021 took place yesterday, April 20, ie the fourth month, the twentieth day, ie 4.20. Hehe, what a joke I am… The idea is that this event turned out to be nothing more and nothing less than Cornucopia on the mountain of iOS and MacOS. The manufacturer has announced a number of interesting products, some of which are the first to benefit from the newest and most powerful Apple processors, others coming in the thinnest constructions that keep high-performance screens. It was about iMacs, iPhones, iPads and all, so let's take a look at this sleek selection.
24-inch iMac - The fruit of love between the M1 chip and a 4.5K retina
Apple Event 2021 broke the ice by announcing the new 24-inch iMac, which, if you lose it, you won't be able to find by looking for it in profile, because it has a thickness of 11.5mm, and Apple takes this into account. M1 introduced on Macs. And rightly so. The 24-inch iMac hides an octa-core processor, 16GB of RAM and a maximum storage of 512GB, which can be expanded up to 2TB. What's more, it looks very stylish and drowns you in Thunderbolt ports?
Key specifications for the 24-inch iMac:
In addition, the 24-inch iMac can be quickly charged via an easy-to-use magnetic connector, and the whole set enjoys plenty of accessibility options, such as Text to Speech, Siri and Dictation or VoiceOver. Of course, it would not have been a product worthy of Apple Event 2021 if it had not operated on the new Big Sur version of macOS. It provides improvements in web browsing, for the most important applications and strengthens online security.
What makes the new series so special is the generous range of models available. That is, there is a configuration for each need, starting from the display and storage, reaching the offers in terms of the chip used. There are, for example, M1 octa core builds, but there are also 10-core assemblies with Intel processors, even with 128GB of RAM and AMD Radeon video solutions with 16GB VRAM, but the prices are just right. For example, the 27-inch 5K Retina variant could lighten you up by almost 1,800 euros, but the specifications are really strong.
iPad Pro 5G - A huge screen with XDR Liquid Retina display
Probably one of the most used Apple products, after our everyday iPhone. iPad Pro has come into the spotlight at Apple Event 2021, coming in two variants: the gargantuan, 12.9 inches, and the most legendary, 11 inches. But both hide under the hood the same M1 processor with which Apple broke the bargain. And that's obvious. The manufacturer has decided to turn the new iPad Pro into a powerful assembly with an eight-core processor, a maximum of 16GB of RAM with a maximum of 2TB of RAM and even LiDAR sensors. But the first thing that stands out is the display.
The nearly 13-inch iPad Pro has a Liquid Retina XDR display. That means a Multi ‑ Touch miniLED backlit technology with a resolution of 2732 x 2048 and a maximum brightness of 600 nits, so even more than we can see in the case of the aforementioned iMac. The smaller 11-inch sibling is based on the Liquid Retina display with a resolution of 2388 x 668 and Multi ‑ Touch LED backlit.
Key specifications for the 12.9-inch and 11-inch iPad Pro:
Photo:
True-Depth:
Video:
iPhone 12 - OLED edge-to-edge
iPhone 12 is the kind of smartphone that people dream of with their eyes open, something like when the Galaxy S21 was launched from Samsung. Apple's flagship materializes in standard and Mini format, both powered by the A14 Bionic chip for 5G connectivity and improved graphics acceleration. We are dealing with variants with up to 256GB of storage space, and both models are blessed with a Super Retina XDR display, in 6.1-inch and 5.4-inch format for iPhone 12 Mini, and FaceID and HDR support felt the presence on the iOS 14 operating system.
Photo specifications for iPhone 12
Video:
TrueDepth Camera:
Both models benefit from MagSafe charging technology at 15W (50% in 30 minutes for a 20 charger) and Qi wirelelss charging at 7.5W. iPhone 12 mini has an autonomy of 15 hours for video almost 50 hours for audio, respectively 17 hours and 65 hours for iPhone 12.
The iPhone 12 could be that missing link in Apple phones that combines the high-performance screen with a slimmer and more airy construction. Maybe the notch could be adjusted so that it doesn't take up much of the edge of the screen, but the hardware is substantially improved and the water and shock resistance is increased.
AirTag and the treasure hunt
A rival in direct competition with Samsung's SmartTag +. Apple's AirTag can be attached to the desired objects so that they can be detected by the FindMy application in case they are lost or stolen. The device can be configured to respond to commands via Siri. Thanks to the built-in Tag speaker, the object will be able to be located via sound.
In addition, AirTag is optimized for an interesting feature, namely Precision Finding. If you are at a reasonable distance from the Tag attached to the lost object, the iPhone will show you both the distance in meters and the direction with high accuracy, thanks to the Ultra Wideband solution. The iCloud service can store data about the location of the object, so that other iOS owners can also give a helping hand in finding the Tag, via a Bluetooth signal.
Another clever trick for AirTag will let other iOS users find out about the item with a simple NFC touch, which will notify both you and the victim, but also give your good Samaritan your details. lost and where he was last seen. And the best part? The data is not permanently stored in the AirTag, and no one outside the scope can find out about you, the subject matter, or other aids. And damn it, it's customizable, with a powerful battery and thousands of colors available.
Apple TV 4K - The name says it all
There probably wouldn't have been an Apple Event 2021 without even a brief introduction to the Apple TV 4K. The mediabox brings together all Apple services, along with your favorite content, in 4K format and with HDR support. It is powered by the A12 Bionic chip and has as a dance partner a new remote control optimized for commands addressed to Siri.
The video calibration system has been updated so you can use your iPhone to adjust the color of your Apple TV 4K. Everything is done by simply pointing the phone at the device.
The system provides access to your favorite streaming services, such as Amazon Prime, Disney +, HBO Max and Netflix, not excluding the manufacturer's own service, AppleTV +, but is also compatible with specific applications such as ESPN for sports, ABC for news or Hulu. YouTube and Sling. And about the games, of course, Apple TV 4K has them, via Apple Arcade, located a click away on the new remote control or a simple touch of the iPhone screen.
Many apples, the year has
Apple is back in force with some company-specific product presentations. Yes, this is a complex, far-reaching ecosystem, and it seems to be taken seriously by the rest of the competition in the Android camp. We'll probably have the whole year to see what the new gadgets are up to. We will have a new series of iMacs, iPhone 12 and iPhone 12 Mini, AirTag and a big improvement for Apple TV 4K.
TagsApple apple event imac iPad iPhone